Officials today announced that Toowoomba’s premier thoroughbred racing brand has beenrepositioned as Clifford Park, Home of the Toowoomba Turf Club as part of a fundamental organisational rebrand strategy.
The Toowoomba Turf Club (TTC) was established in 1862 and for over 150 years has conducted thoroughbred racing at Clifford Park, Hursley Road Toowoomba.
The TTC brand has endured this long and rich tradition, however, the operating landscape for thoroughbred racing in Australia has changed since the club’s inception.
Toowoomba Turf Club Chief Executive Officer, Blair Odgers stated that the organisation’s primary focus has shifted to utilising Clifford Park as a venue for functions and events with live thoroughbred racing as the centrepiece.
“Clifford Park is an established venue with a diverse scope of operations including racing, events, functions, club services as well as being one of Queensland’s busiest thoroughbred training centre,” Mr Odgers said.
Toowoomba Turf Club Chairman, Bob Frappell said that Clifford Park has been instrumental for Toowoomba’s social fabrication for over 150 years and we endeavour to be for the next 150 years.
“Utilising Clifford Park as the foremost customer brand will help promote the wonderful facility we have,” Mr Frappell said.
Forming part of the rebrand is a new logo and digital shop front which is valuable in connecting customers with Clifford Park’s extensive products and service offerings. Clifford
Park’s new website can be viewed at www.cliffordpark.com.au and strives to cover the venue’s diverse operations both on